Data Action has bolstered its senior management team with two new hires after an extensive recruitment process.

Andrew McCleave joins DA as General Manager of Growth and Customer Experience and Damon Dermody as Head of Digital Products and Innovation.

Data Action is a specialist software and services provider to the financial services industry with clients including 86 400, People’s Choice Credit Union, Bank Australia, Greater Bank and Defence Bank.

DA Chief Executive Officer Nicola Burgess said: “These are significant leadership appointments and underline our renewed digital focus and ongoing commitment to delivering contemporary and innovative solutions for our customers.

“Andrew and Damon are experienced professionals with strong backgrounds in banking, technology and digital services.  They have a wealth of expertise in organisational leadership and in delivering transformative customer-focussed programs and strategies across multiple markets.”

Mr McCleave will be responsible for shaping DA’s business development strategy to drive business growth, promote strong client engagement and retention strategies, and championing our overall customer experience.

Mr Dermody will be responsible for leading the development of DA’s product innovation strategy, helping to pilot new, disruptive features and functionalities and bring them to market, delivering an enhanced product suite and customer experience.

DA’s banking clients have more than one million customers representing more than $33 billion in client assets. DA is a national business, employing staff in Adelaide, Brisbane, Melbourne and Sydney.