01 February 2017
EECU rebrands to become Nexus Mutual
We’re pleased to announce that as of January 31st, our client, EECU, have officially changed its name to Nexus Mutual. The name change is part of a rebranding strategy put in place to support their strategy of growth, scale and financial sustainability.
Since its formation in 1969, Nexus Mutual has been providing day-to-day banking and other financial services specifically for the ExxonMobil community. In 2016, they made the decision to rebrand in order to remain relevant and better connect with the community that they serve.
The rebranding has also resulted in the launch of a new corporate website, built by DA. Nexus Mutual wanted to enhance their online presence and offer their members an intuitive and up-to-date site with more engaging content.
We were delighted to have been a part of this rebrand and to be able to build a site that reinforced Nexus Mutual’s strategy. The new site can be viewed at - www.nexusmutual.com.au